With the app, young fans can experience the amazing, earth-moving world of My 1st JCB on iPad, iPhone or iPod touch. The My 1st JCB App offers children aged 1-5 years old interactive early learning fun with their favourite JCB characters. They can enjoy playing with all ten characters from the My 1st JCB team including Joey JCB, Marty Mixer and Doug Dumptruck. Young players can choose from a selection of nine creative and colourful mini-games and activities. Each mini-game has been designed so that it's easy to learn and fun to play. Children can pick up and play without the need for parental assistance and if they get stuck, Joey JCB is on hand to help guide them through.