Peppa Pig World, a fully branded environment which will feature the world's first ever Peppa Pig rides is scheduled to debut in the UK from Easter 2011 at Paultons Park, the popular family destination located in New Forest, Hampshire.

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Created in close partnership with Paultons and the show's creators Astley Baker Davies, Peppa Pig World will offer seven new and uniquely themed rides all inspired by the award-winning animated TV series. Rides will feature the Peppa Pig family car, Miss Rabbit's helicopter, Grandpa Pig's train, George's dinosaur, a Balloon ride, Danny Dog's car, George's boat and even a ride in the 'clouds' around Windy Castle.

Some of the most popular and recognisable elements of the show will be re-created to make guests feel like they are inside Peppa's world. This will include an area where guests will be able to splish and splash in muddy puddles and a not-to-be-missed opportunity to see Peppa Pig's house - a superb fully animated attraction where visitors can watch Peppa and her family enjoying breakfast in their hill top home. Along with the themed rides and outdoor play area, Peppa Pig World will also boast the only Peppa Pig themed indoor play area in the country.

The theme park will be home to the UK's largest Peppa Pig shop retailing a complete range of Peppa Pig licensed product on-site. The retail component will also feature exclusive merchandise that will only be available from Paultons.

Check out the Paultons website for more details www.peppapigworld.co.uk